Tips and Tools on How to Use Facebook for Marketing Your Business

The fact is Facebook is the most visited social networking site and with this, you must know how to use Facebook for marketing your business. With over 600 million users, this site can help you give the right customers who will buy your product. Read the marketing tips and tools in this article to know how to use Facebook for marketing your business.

Create a business account with Facebook. This is different from your personal profile with the site because the former requires you to submit certain information. After you have successfully created a business page, make it attractive and informative to entice people to visit it. Place much information on your profile page that customers would be able to make use. For example, if you are selling perfumes, you can post notes about how to properly spray perfume in the body.

The next step would be to invite your colleagues, friends and other business owners to your Facebook business profile. You can also add their own friends to your profile. By doing this, you will be able to extend your network and have your business known in the Facebook community. When more people see your page, the more likely you will get customers.

In Facebook, there is a place where you can create a group. Try to find existing groups that have businesses like yours and join them. If not, you can start your own group and invite your contacts and network to it. This will allow you to reach more people.

Another effective marketing tool is to buy ad space at Facebook, which does not cost as much as print and broadcast advertising. When you avail of Facebook ads, you would be able to target the right type of customers who will really use your product thus assuring you of a huge return of investment. You can target customers who are in Facebook by age, occupation, gender, and location.

This marketing tool also allows you an option where you will only pay Facebook per click or per one thousand clicks you get. In addition, you will also have the opportunity to monitor how your ad is faring in terms of promotion and sales.

There are other creative ways on how to use Facebook for marketing purposes. You can advertise and market your products via the Facebook Marketplace where there is no charge at all. You can also post in your profile a link to your official business web or blog site so that people would be able to click on it and see all the products or services you offer. If you have a sale coming up or a business event to promote, you can use the Facebook Events application for free and advertise your event there. This is a way to continuously update your potential customers and involve them in your business.

These marketing tips and tools will help you promote business on the social networking site with the busiest traffic. This is the creative way on how to use Facebook for marketing your business.

Credit Card Processing for High Risk Businesses

In the eyes of credit card processing companies, a business is either classified as normal risk or high risk. Normal risk level businesses can seek credit card processing from just about any company in the industry and will receive the best rates available. If your business is labeled as a “high risk”, you will pay higher credit card processing fees and may even find it difficult to get a merchant account all together. This is a horrible headache that business owners face all too often, so here’s what you should know about being classified as a riskier business and getting processing:

How Risky Businesses are Classified

Risky businesses tend to have a large number of card chargeback requests from customers, and accept card-not-present transactions like internet or phone sales. Some types of industries themselves cause a business to be classified as higher risk, like gambling or casino websites, auctions, adult services, or telemarketing.

Other signs a business may be labeled high risk include:

· the business has a low credit score

· the business has just started

· offer money back guarantees to customers

· more susceptible to credit card fraud – like internet or phone based transactions instead of in-person purchases

How Do Businesses Classified as High Risk Get Processing?

If you apply for credit card processing and get denied for being a risky business, don’t despair, make sure you understand the situation and try to fix it. While not all processing companies will accept a higher risk business, there are several that focus on higher risk businesses as their primary customer base. Keep in mind, a high risk business means you pay higher rates for accepting cards, but at least it gives you the option to weigh.

If you’ve already been processing cards for quite some time in your business and are just shopping around for better rates, your quote for processing rates will be based on how long you have been in business and how many chargeback requests your customers initiate among other things. If you have a low volume of chargebacks, then you may receive better rates than a high risk business who also receives a high percentage of chargebacks. Some credit card processing companies that work with high risk businesses require a reserve account, with money available in the event of fraud or chargebacks. The amount of the reserve account or whether it is required or not will depend on the company you’re working with.

Small Business Success: Creativity VS Metrics

What is the key to launching a successful small business? The type that not only has the potential to provide you a comfortable lifestyle but one that can explode into a major, dynamic, game changing enterprise and deliver real wealth and financial freedom?

Balancing creativity and solid business sense. 

If you are like many other budding entrepreneurs out there you probably see business ideas and opportunities at every turn, everyday. From walking to your car to grabbing your coffee and realizing there has to be a more efficient way to get served to seeing missed profit centers at the restaurant you visit at lunch time to shaking your head at horrible TV commercials when you get home there are business possibilities everywhere, whether it is improving on a core product or service, enhancing the customer experience or just marketing something a lot better. These are where many of our ideas for new ventures come from and have certainly spawned many incredibly profitable organizations.

Though what if you challenged yourself to come up with something completely original. Why not launch a venture providing something that is not being done at all right now? What if you tore out every part of your business plan that leaned on an idea that was already in use? Then you could absolutely come up with something completely revolutionary. Something that could really change the game.

Contemplate the things you are most passionate about and brainstorm ideas for monetizing the things that inspire you in a way no one else is doing.

Now comes the hard part. The reality check. Unique and creative business ideas are great and are what fuels change and growth. However, there is a time when you do need to listen up to outside advice if you really want to enjoy your success.

Ultimately the purpose of starting and building a business is to generate money. Doing what you love is important, but unless you already have far more wealth than you could ever want, then you do need to look at your venture as an investment and a real business that needs to meet payroll.

Sometimes this means looking at the numbers and making tough decisions. Or at least making decisions based on the finances and not just on what frills you think make your business look pretty. A great example of this is real estate investing. Real estate has long been one of America’s favorite investments. Unfortunately when many start out they begin looking at fancy houses that they think they might actually like to live in, then never want to sell or they renovate properties far beyond the point where they will see a return and actually add value. Smart investors know that they need to look at the numbers first and if the numbers work then it makes sense. 

When it comes to your own business, especially in terms of marketing and branding you will definitely be wise to get some outside input on what really works and converts customers instead of just what looks nice. For example, you can commission elaborate websites and spend thousands on TV ads but if you could achieve better results and realize higher profits with a simple two line email campaign and a Facebook page then it is clear which makes more sense.

This is where market research and taking advantage of coaching can really make all the difference between a fantasy business idea that ends up burning a hole in your pocket and collecting dust and a vibrant venture that can really deliver the independent executive lifestyle you are seeking.